Blogs seem to be losing their flare as they are overtaken by quicker sharing alternatives. A recent New York Times article explored this topic, noting that social networking sites such as Facebook andTwitter allow users to post quick updates to an engaged audience. Amongst the social networking giants, blogging online still has a place. Blogs can thrive by leaning on Facebook and Twitter to gain readership and to market themselves. Lee Rainie, director of the Internet and American Life Project feels that blogging is just changing with the … Continue Reading

Sara Lee Corporation recently launched its “Saga Solver” Facebook campaign designed to target mothers. The multimedia campaign features a panel of field experts who discuss issues from family to food choices and offer practical solutions for mothers, an important market niche for Sara Lee. Paula Shikany, Director of Sara Lee Deli, believes that the campaign “demonstrated that the social mediaspace provides Sara Lee Deli immediate and intimate ways to reach moms and build relationships,” or, in other words, a cheap and … Continue Reading

Many outdated business owners may ask themselves why Facebook matters, and after coming to terms with its importance, how they can grow through use of the site. The best way to drive traffic to businesses’ “second home page” is-you guessed it- search engine optimization. According to Inside Facebook, “while Facebook’s “viral channels” – the News Feed, invitations, and messages- play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your … Continue Reading

Cell phones seem to feature an endless cascade of continuously-expanding technologies, going from 3G to 4G and on to the next G. How can you separate the phones according to your needs? Some cellphone manufacturers are betting big on social media integration. INQ, a smaller phone maker based in Britain, has integrated social media into every possible facet of our daily lives with their new mobile networking device. The line of Android-based devices appeals to social networking … Continue Reading

When Egyptian President Hosni Mubarak resigned his post and turned over all power to the military, he ended his autocratic rule of close to 30 years. He also showed that the power of social media has grown to the point where it can topple governments. Preceding Mubarak’s resignation was a revolution carried out largely through online networking sites such as Facebook and Twitter. To avoid the brutality of Egyptian police and pro-Mubarak thugs, protests were taken to Facebook. It all began … Continue Reading

After redefining social media marketing for businesses, iPhone applications have moved into a new realm: religion. Mobile application software is now standing in as the role of priest, in A Roman Catholic App, now available for $1.99 on the iPhone and iPad. According to NPR, an Internet programmer and practicing Catholic named Patrick Leinen decided to design the app after a speech that Pope Benedict XVI gave last year, in which he called on the Catholic Church to bring the Gospel to people … Continue Reading

According to a recent article on eMarketer, forty-five percent of business owners expressed interest inbusiness video marketing, but 22 percent said they were frustrated with trying to understand online advertising. The key to successful corporate videos? Targeting an appropriate age group. According to Forbes Insights, executives under 40 are comfortable watching a streaming ad accompanying an online video. On the opposite end of the spectrum, executives ages 50 and older are far less tolerant. According to an article … Continue Reading

Top marketers today don’t have their clients only buying the largest ads on the sides of buses or the brightest billboards on the sides of highways. The way they grab the attention of target markets is by acquiring the highest search engine position in Google. It is not as easy as it sounds. Search engine copywriting is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and … Continue Reading

Similar to how individuals advertise their lives on Facebook profiles, public relations companies use social media marketing to advertise information about their clients on the Internet. Social media tools such as Twitter, Facebook and YouTube have revamped the way that public relation firms reach their customers. Jeremy Pepper, a PR professional said in an article on mashable.com, “There are so many uses- conversational marketing, reaching influencers -that PR is able to participate in conversations and answer questions, be a support system for clients and companies.” This support system has … Continue Reading

Recent Nielsen Company research reported that 74 percent of all Internet-active households in the world viewed a social networking site in May 2010. Furthermore, 55 percent of all online U.S. households have at least one social networking profile and 22 percent of all time spent online is spent on social networking sites. As social media continues to penetrate deeply into American and global cultures, traditional marketing practices such as market segmentation are necessarily being redefined. Facebook and other social media sites allow companies to specifically target many ambiguous and often transitory … Continue Reading