There was once a time when solely college students were on Facebook. Soon teenagers began to join, and before we all knew it, our parents and even our grandparents had joined. Today Facebook has surpassed individual entities, and it includes all of the largest corporations and many of the smaller ones as well. Why, everyone wonders, has this one social networking platform been so successful? EMarketer senior analyst Paul Verna feels the success is due to the site’s diversification. “What … Continue Reading

Five years ago today, Twitter co-founder Jack Dorsey sent the very first tweet, a message which read simply “just setting up my twtr,” according to Mashable. Since that day, 30 billion 140-character-or-less Tweets have been posted into the realm of the World Wide Web. According to Mashable, Twitter is now valued at almost $10 billion, and the service has grown to become one of the most important online marketing and communications tools of a generation. Marketing Week reports that Twitter now hosts more … Continue Reading

Miami, as most residents have realized by now, is a beautiful amalgam of Hispanic people and white Americans, intertwined into one. This fifty-fifty split may discourage digital marketers from spilling into Spanish markets, because Hispanics are not online in the same numbers as non-Hispanics. In fact, a Washington Post survey found that 72% of Hispanic adults used the Internet at least occasionally, 15 points behind whites. But Marketers should begin to take a second look. According to e-Marketer, … Continue Reading