Marketing no longer includes silent ads with bold words to create noise amongst consumers. Businesses need to not only speak out, but to respond to their customers through social media, and listen to customer feedback. Research from Targetbase Claydon Heeley (TBCH) found that 47% of businesses have no formal customer engagement strategy, compared with 44% last year, in an article on Marketing Week. Steve Grout, chief executive of TBCH feels that too few companies collect and respond holistically to comments … Continue Reading

Antsy workers cannot wait to bolt out the door and enjoy the weekends every Friday. In hopes of speeding up the day, they are spending more time on social networking sites, according to an article in Mashable. By Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week. Buddy Media reported that users were actually more engaged with Facebook on Thursday rather than … Continue Reading

Local advertisements are no longer bound to buses and billboards. Today marketers are targeting people in their comfort zones, their top visited websites. By 2015, eMarketer estimates about 80% of the US population will be online and more than half will have mobile web access, providing local marketers with unmatched opportunity to influence potential customers before they even reach their storefronts. Local marketers are taking advantage of these statistics. According to Bia/Kelsey, US local online ad spending will … Continue Reading