Using Landing Pages Correctly Can Result In Increased Sales

22 July 2010

 

Underestimating the value of landing pages is a mistake that can lead to a diminished customer base and dissatisfied visitors to your site. Customers who are consistently led to the same, basic homepage to find what they are seeking will more often than not leave shopping carts empty.

In the article &ldqu ...

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Exchanging Information In An Ever-Changing Digital World

13 July 2010

 

The digital landscape is constantly evolving. Exchanges of information and data for business and pleasure occur at a breakneck pace, accelerated by new, sleek vehicles designed to make the process ever simpler.  As the sands shift, it’s a good idea to take a look around from time to time to get a wide-angle view of who is using these vehicles, and how. 

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Does Urgency Help In E-mail Marketing?

1 July 2010

 

by Chrissy Capolarello
The JLS Agency staff writer

As anyone who has an e-mail account knows, subject lines from marketers are beginning to look more and more alike. The trend is to boast a percentage off, free shipping, buy-one-get-one free, etc., all designed to create a sense of urgency to utilize a sp ...

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