The Next Step: Interactive Location Marketing

22 June 2010

by Chrissy Capolarello
The JLS Agency staff writer

We have seen traditional media, digital media and social media all rise to rule the marketing world. Each successive media brings with it a new level of personalized advertising messages, helping companies increase their efficiency of message. 

Many marketi ...

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Sports Takes The Lead In Online Video

15 June 2010

 

For years, broadcasting video to millions of people was the exclusive arena of television  stations and movie theaters. Getting your message out on either of these mediums was and continues to be cost prohibitive for all but the largest of advertising budgets. Today, with the advent of high-quality online video, companies only need a little creativity t ...

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Older Demographic Will Soon Be Majority Online

7 June 2010

As American monthly Internet usage rises to 71% of the population in 2010, marketers have become excited and curious about the medium’s future potential. However, are they taking full advantage and targeting the right groups? One of the largest misconceptions is that the younger generation will continue to dominate Internet life. However, through surveys and predictions, trends show th ...

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