Industry Insight, Photoblog | By Michelle Sfeir

Olympics Logo Collection

Cover

When one has a little bit of nostalgia from the Olympics literally after less than 24 hours of their closing, the first and normal reaction that one will have is to of course look at the entire collection of the Olympics’ logos from 1896 to 2012, right?  Anyways, whether this reaction is normal or not, when all of these logos are seen from oldest to newest,the first question that possibly comes to one’s mind is … Continue Reading


Industry Insight, Inspiration | By Michelle Sfeir

An Art Project By/ Zara

Video Production

  Creativity can be promoted in a gazillion of ways, which is why Zara, the clothing company, took the initiative this summer and decided to create an art gallery with the unusual creations of the Canadian artist, Aaron Moran, to promote art, crafts and creativity. The project is called “By/A Project About Collaborations.” The artist utilizes wood from dismantled old houses and slices them into different shapes and figures to unite them once again, resulting … Continue Reading


Industry Insight, Inspiration | By JLS Staff

Animography

Web Development

Animography: (n.) Animation + Typography = A Designer’s Dream. Has sending e-mail or writing a blog really become so tedious, that we need something a little more “fun” to write with? Certainly, you can draw pictures and send them by letter in the mail, but when is the last time you sent a letter in the mail? When is the last time (if you’re not a creative mind) you drew a picture? With new animated … Continue Reading


Industry Insight | By Michelle Sfeir

Obey The Box

Delit O Matic

When people are willing to go far to obtain your product for free, then you can be sure that your advertising tool was used correctly. The Australian Company Fantastic Delites used as its marketing tool The Delite-O-Matic sampling machine. When people approached this vending box they were asked to perform a challenge in order to get rewarded with a free pack of Fantastic Delites Snacks. As more people approached the machine, the tasks became gradually … Continue Reading


Industry Insight | By JLS Staff

Special Delivery: The Growth of the Virtual Grocery Store

specialdelivery

Who would have thought as a little kid, sitting in the backseat of my mother’s car, tagging along on Sunday afternoon grocery runs, and counting the minutes until we were finished, that I’d have the sensation of living to see a time period where grocery shopping became fun? I remember wishing there was someone that could come to our house and deliver everything my mother needed, so we didn’t have to drive thirty minutes just … Continue Reading


Industry Insight | By Michelle Sfeir

“Eco-friendly” and Unique Ways of Advertising

Branding

As time passes, and technology mutates, so do the methods of advertising. Who could have possibly imagined that an ad could be composed of only organic materials? That’s right, Curb Media, which by the way is not a design agency, specializes in the creation of adverts with the use of natural elements, which is one of the reasons why this advertising method is so “eco-friendly.” These ads are designed from normal to colossal scales to … Continue Reading


Industry Insight | By JLS Staff

Summer Olympics First to be Streamed Online

Summer Olympics First to be Streamed Online

As the 2012 Olympics approaches and makes its way into the hearts of fans worldwide, it also captures the fingertips of millions. Yes, that’s right. Fingertips. The upcoming Olympics will be the first ever to stream online. During July 27th- August 12, you can view all 302 events on NBCOlympics.com.  As if the 24/7 live coverage wasn’t enough, you can now keep track of all your favorite athletes (past and present), teams, and sports at … Continue Reading


Industry Insight | By JLS Staff

Viral Marketing: Kony 2012

kony

Underneath the criticism and the meltdowns, Kony 2012 is another example of how powerful and possibly influential the internet has become. This March, Invisible Children co-founder Jason Russell released a 30-minute documentary about war criminal Joseph Kony, leader of northern Uganda’s Lord’s Resistance Army (LRA). The non-profit’s goal in the “Stop Kony” movement was to educate people about his injustice crimes, and hope that with enough outcries, the government would be persuaded into joining their … Continue Reading