The JLS Agency, Miami branch has been busy expanding clientele, and has recently partnered with Marine Harvest, the world’s biggest producer of farmed salmon. The company also farms trout and white halibut, and offers their seafood in ready-to-eat meals, delicious finger food, and smoked salmon to customers in more than 70 markets worldwide.
JLS assisted Marine Harvest in launching their new packaged products of Salmon, Swai, and Tilapia that will land in major grocery stores like Giant, under the retail name of Royal Fjord.
Gabriel Holch, Sales and Sourcing Manager of Marine Harvest said this project was a perfect opportunity to work with the JLS Agency, “We’re working on establishing our brand so we turned to JLS to help market and reach our audience.”
Together, Marine Harvest and Creative Director Shawn Borton created custom photographs that would suit the company’s exact needs for the packaging. Using the product itself, Holch and Borton cooked and plated the Swai and Tilapia fish with inspiration from the Miamian culture and Holch’s experience in the seafood industry. “We used traditional seafood recipes and plated them with inspiration from South America. We [Marine Harvest] have a good grasp on how to prepare seafood, and know what retailers and people want,” Holch said.
The final dishes were then set and photographed under the direction of the client. “We are definitely happy with the final proofs and that it all came together so well.”
Look out for these new packaged seafoods at a major retailer near you.