When people are willing to go far to obtain your product for free, then you can be sure that your advertising tool was used correctly.

The Australian Company Fantastic Delites used as its marketing tool The Delite-O-Matic sampling machine. When people approached this vending box they were asked to perform a challenge in order to get rewarded with a free pack of Fantastic Delites Snacks. As more people approached the machine, the tasks became gradually funnier to watch and more challenging, causing more people to gather around the machine. Such a creative marketing tool…