When one has a little bit of nostalgia from the Olympics literally after less than 24 hours of their closing, the first and normal reaction that one will have is to of course look at the entire collection of the Olympics’ logos from 1896 to 2012, right?  Anyways, whether this reaction is normal or not, when all of these logos are seen from oldest to newest,the first question that possibly comes to one’s mind is how did we arrive to today’s neon-colored, modern logo? But then, if more time is spent on analyzing this symphony of logos, more questions will start to arrive to one’s head, such as:

•  Are the logos supposed to symbolize sportsmanship?
• Or perhaps, are the logos supposed to highlight positively the country where the olympics are being held and its political views?
• Or maybe, will marketing get involved and relate the logo to everyone so that the entire world’s population watches the Olympics?
• Or possibly, is the logo supposed to do all of this at the same time?

There are many questions to be asked; yet there are not so many answers. However, what is very clear is that marketing and advertising absolutely play a big role on the image of this event. The Olympic logos indeed looked very different before Coca-Cola, McDonald’s and P&G started being the Olympics’ official sponsors.