Agency News | By Michelle Sfeir

Origami- A Louis Vuitton Marketing Weapon.

A new Louis Vuitton store opened recently in Osaka, Japan. For the opening, The Company took the initiative to impress their clientele by requesting an avant-garde design that screamed loudly the definition of what Louis Vuitton is all about, elegance, style and brilliance. The video above portrays the massive process of fabrication of such an elegant and “outside of the box” invitation design. Who could have thought that just a simple piece of paper would transform into such an alluring ornament and such a remarkable marketing tool?




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