Services provided: The JLS Agency worked with Shaner to develop a new brand identity for the hotel ownership and management group. This rebranding effort began with a redesigned logo, which served as a design beacon for the rest of the effort, including a print advertising campaign. On the publishing end of things, the JLS team wrote and designed a new Shaner corporate brochure and corporate publication. The JLS interactive team programmed and designed a new website, while a national public relations campaign was launched announcing the rebranding.
The entire Shaner case study, including thoughts on the project's creative process, is available by clicking below:
Services provided: Recently, the team at The JLS Agency worked with The Newport Hotel to implement a fully-integrated media campaign promoting their hotel and restaurant. As part of this effort, the hotel's website underwent a thorough renovation, including a new design and improved programming. Plus, a direct mail campaign was developed, including design and strategic planning for its distribution. In addition, new print collateral and web banner ads were designed, reflecting a uniform, consistent brand image. Video was shot and edited for a TV spot and an online video, and a photo shoot was performed. Finally, an email marketing effort was launched and a public relations campaign was implemented.
Check out the Newport case study in its entirety, including impressive ROI stats and quotes from the client by clicking below:
Services provided: In April of 2009, the management of The Newport Harbor Hotel & Marina approached The JLS Agency about producing a television commercial campaign targeting the property's diverse target demographic. JLS ended up creating two spots for the property, each targeting a specific audience. One spot, featuring a younger couple enjoying the destination property, was meant to position the hotel as a resort of choice among a younger demographic (ages 18-34). The second spot won a platinum Ava award and targeted older, more affluent customers, ages 35+ (the property's core target market).
To view the entire Newport Hotel case study, including feedback from the property's director of sales, click below:
Services provided: Lights, Camera, Leadership is an award-winning curriculum contracted for design,editing and layout to JLS by a group of Penn State University Students. The goal of the student-created curriculum is to help educators use pop culture within lesson plans. The JLS Agency was retained to design a logo, layout 26 lesson plans, set up the printing and produce a keynote to be used for presenting the new curriculum.
To view the entire Lights, Camera, Leadership curriculum case study, including feedback from client and assistant Penn State University professor Dr. John Ewing, click below:
Services provided: In May of 2009, The Shaner Growth Fund II retained The JLS Agency as their agency of record. The new company requested several JLS services, including a corporate identity package, website, online video and public relations work. The newly-formed company's goal is to acquire notes and mortgages on luxury hotels and condominiums throughout the United States.
To check out the entire Shaner Growth Fund II case study, including designer insight into the creation of the company's logo, click below:
Services provided: Throughout the year in 2009, The JLS Agency worked with Durham, North Carolina-based hotel The Durham Marriott to implement a series of marketing initiatives designed to drive business to the downtown property. Projects included a web video, virtual tour creation, print collateral production and an expo display design.
To view the entire Durham Marriott case study, including quotes from award-winning cinematographer Dan McBride on the creation of virtual tours for the property, click below:
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Looking for a full time Web Designer and/or Web Designer Intern end of August, 2010. Open to a qualified fall intern w/plenty of Front End… |
The JLS Agency's latest SlideShare upload : Online Display/PPC presentation keynote http://slidesha.re/bLaveT |
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The Next Step: Interactive Location Marketing - We have seen traditional media, digital media and social media all r... http://ow.ly/17Qxfm |
Services provided: Lights, Camera, Leadership is an award-winning curriculum contracted for design,editing and layout to JLS by a group of Penn State University Students. The goal of the student-created curriculum is to help educators use pop culture within lesson plans. The JLS Agency was retained to design a logo, layout 26 lesson plans, set up the printing and produce a keynote to be used for presenting the new curriculum.
To view the entire Lights, Camera, Leadership curriculum case study, including feedback from client and assistant Penn State University professor Dr. John Ewing, click below:
