How Can Digital Signage Help Your Company?
Businesses can optimize the results of any advertising campaign by integrating one of the fastest growing mediums in 21st century marketing: digital signage.
Keith Kelsen explains his enthusiasm for digital signage in the article 10 Top Digital Signage Trends (http://www.digitalsignageexpo.net/DNNArticleMaster/DNNArticleView/tabid/78/smid/1041/ArticleID/2573/reftab/69/t/10-Top-Digital-Signage-Trends/Default.aspx).
“This is simply a historic year for digital signage. As I contemplate the trends for 2010, I find myself on the edge of my seat as our industry is filled equally with enthusiasm and promise and, yes, orders for new networks,” Kelsen said. “Any team operating or planning a digital signage network has a unique opportunity to bring excellence to this emerging industry and set some precedents. We can see this already in the work of networks that have researched innovative approaches to content, using it for useful, helpful messaging that provides a positive experience for the viewer.”
Digital signage offers advantages that other advertising mediums simply can’t match, making the benefits of digital signage clear:
• Digital signage screens add an enticing and modern aura often pleasing to the consumer.
• The medium offers the business the ability to display relevant and useful information to the consumer in an attention grabbing, tech-savvy way.
• Digital signage serves many purposes such as an interactive and functional tool for consumers, point of purchase marketing, and entertainment.
• Clearly marketing to the most relevant audience, those that are on the go and in the store. Helping transfer window shoppers into loyal customers.
• Receive more value by placing digital signage in high-impact areas by showing multiple ads in the most effective spot.
• The company is given the benefit of easily updating information without re-printing.
In the article Digital Signage Benefits: Quantifying the Value and Advantages, Alex Vera explores the many benefits of digital signage. (http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Digital_Signage_Benefits__Quantifying_the_Value_and_Advantages-707.html)
“... digital signage is all about the opportunity to let your customers see what they need to see at a specific place and at a precise moment. Like the digital menu boards that show you breakfast in the morning, lunch in the afternoon and dinner at night, digital signs add value by letting you use your most valuable space as efficiently as possible, with less waste,” Vera writes.
Even better yet, a company can now have a better idea of their return on investment with the new standards developed by the Out Of Home Advertising Bureau
“Getting qualified data from highly respected measurement companies (Nielsen, Arbitron, People Count) is the key to getting agencies and brands on board. Other technologies helping to automate this trend to the next level are DSIQ’s retail analytics and Cognovision’s facial recognition software and data driven statistics. Nielsen’s PRIZM method of slicing up demographics based on ‘Lifestage’ groups and income levels also will have an impact on ad networks,” Kelsen said.
To learn more about digital signage and other ways digital marketing can improve your company’s marketing return on investment, visit the digital marketing professionals at The JLS Agency at www.thejlsagency.com.
