JLS Creative Solutions Bloghttp://jlscs.com/The latest by JLS Creative SolutionsThu, 29 Jul 2010 08:17:58 -0700en-usUsing Landing Pages Correctly Can Result In Increased Saleshttp://dev.jlscs.com/post/33http://dev.jlscs.com/post/33Thu, 22 Jul 2010 12:00:00 -0700  

Underestimating the value of landing pages is a mistake that can lead to a diminished customer base and dissatisfied visitors to your site. Customers who are consistently led to the same, basic homepage to find what they are seeking will more often than not leave shopping carts empty.

In the article &ldqu]]>Exchanging Information In An Ever-Changing Digital Worldhttp://dev.jlscs.com/post/32http://dev.jlscs.com/post/32Tue, 13 Jul 2010 12:00:00 -0700  

The digital landscape is constantly evolving. Exchanges of information and data for business and pleasure occur at a breakneck pace, accelerated by new, sleek vehicles designed to make the process ever simpler.  As the sands shift, it’s a good idea to take a look around from time to time to get a wide-angle view of who is using these vehicles, and how. 

]]>Does Urgency Help In E-mail Marketing?http://dev.jlscs.com/post/31http://dev.jlscs.com/post/31Thu, 01 Jul 2010 12:00:00 -0700  

by Chrissy Capolarello
The JLS Agency staff writer

As anyone who has an e-mail account knows, subject lines from marketers are beginning to look more and more alike. The trend is to boast a percentage off, free shipping, buy-one-get-one free, etc., all designed to create a sense of urgency to utilize a sp]]>The Next Step: Interactive Location Marketinghttp://dev.jlscs.com/post/30http://dev.jlscs.com/post/30Tue, 22 Jun 2010 12:00:00 -0700 by Chrissy Capolarello

The JLS Agency staff writer

We have seen traditional media, digital media and social media all rise to rule the marketing world. Each successive media brings with it a new level of personalized advertising messages, helping companies increase their efficiency of message. 

Many marketi]]>Sports Takes The Lead In Online Videohttp://dev.jlscs.com/post/29http://dev.jlscs.com/post/29Tue, 15 Jun 2010 12:00:00 -0700  

For years, broadcasting video to millions of people was the exclusive arena of television  stations and movie theaters. Getting your message out on either of these mediums was and continues to be cost prohibitive for all but the largest of advertising budgets. Today, with the advent of high-quality online video, companies only need a little creativity t]]>Older Demographic Will Soon Be Majority Onlinehttp://dev.jlscs.com/post/28http://dev.jlscs.com/post/28Mon, 07 Jun 2010 12:00:00 -0700 As American monthly Internet usage rises to 71% of the population in 2010, marketers have become excited and curious about the medium’s future potential. However, are they taking full advantage and targeting the right groups? One of the largest misconceptions is that the younger generation will continue to dominate Internet life. However, through surveys and predictions, trends show th]]>How Can Digital Signage Help Your Company?http://dev.jlscs.com/post/27http://dev.jlscs.com/post/27Fri, 21 May 2010 12:00:00 -0700  

by Chrissy Capolarello
JLS Agency staff writer

Businesses can optimize the results of any advertising campaign by integrating one of the fastest growing mediums in 21st century marketing: digital signage.

Keith Kelsen explains  his enthusiasm for digital signage in the article 10 Top Digit]]>Marketing Lessons From Lady Gagahttp://dev.jlscs.com/post/26http://dev.jlscs.com/post/26Mon, 10 May 2010 12:00:00 -0700 by Chrissy Capolarello

JLS staff writer

Bizarre outfits, outrageous performances, and #1 records are hallmarks of superstar Lady Gaga. Recently however, Gaga has been drawing attention from more than just the tabloids. Some in the business world some have taken notice of the singer’s ability to]]>National Broadband Plan Aims To Level The Digital Playing Fieldhttp://dev.jlscs.com/post/25http://dev.jlscs.com/post/25Fri, 30 Apr 2010 12:00:00 -0700  

by Chrissy Capolarello

JLS staff writer

In today’s digital-dependent economy, having fast, functional, and dependable Internet service is a prerequisite for any company’s success. Although broadband speeds are a reality for portions of the United States, many have been left in the digital dust.

The recently-unveiled National Broa]]>VF Outlet Chooses The JLS Agency To Produce Training Videohttp://dev.jlscs.com/post/17http://dev.jlscs.com/post/17Thu, 22 Apr 2010 12:00:00 -0700  

JLS is excited to announce that it has been retained by a national chain of outlet stores to produce their corporate training video. Based out of Reading Pennsylvania, Vanity Fair Outlet currently owns 70 stores in 40 states. They recently contacted creative agencies about developing training video concepts, and JLS was honored to be among those asked t]]>Pennwoods Equine Products Retains JLS To Produce New Websitehttp://dev.jlscs.com/post/18http://dev.jlscs.com/post/18Thu, 22 Apr 2010 12:00:00 -0700 Pennwoods Equine Products is a high-end horse feed company located in Centre Hall, Pennsylvania. When they decided to give their website an updated and professional feel while increasing functionality, they contacted the digital marketing professionals at The JLS Agency.  

Justin Holt, is the Vice President of Video/ Interactive M]]>Shaner Launches New Website Created By The JLS Agencyhttp://dev.jlscs.com/post/21http://dev.jlscs.com/post/21Thu, 22 Apr 2010 12:00:00 -0700  

The JLS Agency has worked with Shaner to develop a new brand identity for the hotel ownership and management group.  Recently the interactive team programmed and designed their new website, which after a lot of hard work has gone live.

Gene Yager is the Creative Director at JLS and worked on the copy of the new website.

]]>ITG Networks Selects JLS To Create New Websitehttp://dev.jlscs.com/post/22http://dev.jlscs.com/post/22Thu, 22 Apr 2010 12:00:00 -0700  

Wexford, Pennsylvania-based ITG Networks has hired The JLS Agency to create a web site that will position the company as experts in health care telephone networking, specifically the use of electronic medical records.  

ITG Networks already has a very targeted and efficient website, showcasing their expertise in the hospitality department. With the company&r]]>JLS Launches Social Media Campaign For Bahaman Resorthttp://dev.jlscs.com/post/23http://dev.jlscs.com/post/23Thu, 22 Apr 2010 12:00:00 -0700  

French Leave, a pristine resort vacation property located on the island of Eleuthera in the Bahamas, recently joined the client list at The JLS Agency.  

JLS will be writing articles about the island and the resort, educating viewers with enticing feature stories. Topics will include island activities, local restaurant highlights, people of interest on the i]]>JLS Display Network Revolutionizes Advertisinghttp://dev.jlscs.com/post/24http://dev.jlscs.com/post/24Thu, 22 Apr 2010 12:00:00 -0700  

 

An exciting addition to the list of services JLS offers is the JLS Display Network.  The network gives local companies the ability to affordably place display advertisements on nationally-recognized websites such as ESPN, Yahoo, and CNN.  Although the websites are nationally recognized, JLS will be able to effectively target who see]]>Can The Steelers Fix Their Damaged Brand?http://dev.jlscs.com/post/16http://dev.jlscs.com/post/16Wed, 21 Apr 2010 12:00:00 -0700 by Christine Capolarello

JLS staff writer

The Pittsburgh Steelers have long been known in the sports world as an organization run with integrity and high moral values. Owned by the Rooney family, the football team has been hailed as a model franchise and brand, respected by anyone familiar with the game. 

Thanks to off-the-field accusations aimed ]]>Will Apple's iPad Live Up To The Hype?http://dev.jlscs.com/post/15http://dev.jlscs.com/post/15Tue, 13 Apr 2010 12:00:00 -0700  

by Christine Capolarello
JLS staff writer

Despite the surge of excitement surrounding Apple’s iPad and its ability to save the magazine industry while boosting advertising potential, many unknowns still exist.  With bold claims trumpeting the iPad as “the end of magazine’s death sen]]>Strategy Is Essential For A Complete Social Media Campaignhttp://dev.jlscs.com/post/14http://dev.jlscs.com/post/14Thu, 01 Apr 2010 12:00:00 -0700 by Christine Capolarello

JLS staff writer

If you haven’t jumped on the social media bandwagon yet, now is the time. Facebook, the world’s largest social media network, has reached 300 million global users and is growing every day.  

Before jumping into this pool of opportunity it is impe]]>Crafting Perception In The Minds Of Target Marketshttp://dev.jlscs.com/post/13http://dev.jlscs.com/post/13Tue, 23 Mar 2010 12:00:00 -0700 by Christine Capolarello

JLS staff writer

The overwhelming trend at the recent Geneva Auto Show was clearly, above all, about being environmentally friendly. With acres of electric cars, hybrids, and tiny compacts, gas guzzler SUVs seemed like a distant memory. An unknowing spectator may assume, by taking a]]>Is A Mobile Website Right For Your Company?http://dev.jlscs.com/post/12http://dev.jlscs.com/post/12Mon, 15 Mar 2010 12:00:00 -0700 by Christine Capolarello

The JLS Agency Staff Writer

The growth of mobile websites has increasingly blurred the line between desktop and mobile web browsing. For the right business, a mobile website can attract new customers, help retain current customers, provide ample growth opportunities, and serve as a c]]>Implementing Digital Marketing Solutions Can Improve Your Company’s Marketing Return On Investmenthttp://dev.jlscs.com/post/11http://dev.jlscs.com/post/11Fri, 05 Mar 2010 12:00:00 -0800 by Christine Capolarello

The JLS Agency Staff Writer

Digital marketing is the process of reaching relevant, targeted consumers through the use of the Internet, mobile phones, and other interactive mediums. Digital marketing can include search engine marketing, search engine optimization, websitesMoms Establish Presence In Social Media Circleshttp://dev.jlscs.com/post/10http://dev.jlscs.com/post/10Wed, 24 Feb 2010 12:00:00 -0800 By Christine Capolarello

The JLS Agency Staff Writer

Social networking is no longer the exclusive club of the young and perpetually communicating. There’s a new community on so]]>Making Your Website Profitablehttp://dev.jlscs.com/post/9http://dev.jlscs.com/post/9Fri, 12 Feb 2010 12:00:00 -0800 by Christine Capolarello

The JLS Agency Staff Writer

When it comes to creating a profitable professional website, the good news is that with a few key tweaks, any site can generate income through leads and sales. The bad news is devastatingly simple — if your website isn’t up to par, you’re losing customers and money to your competition.

&nb]]>Website Potential: Getting The Most From Your Company’s Sitehttp://dev.jlscs.com/post/7http://dev.jlscs.com/post/7Wed, 03 Feb 2010 12:00:00 -0800 by Christine Capolarello
The JLS Agency Staff Writer

When utilizing a company’s website for optimum return on investment, it no longer is satisfactory to base content on instinct and flowery, meaningless language. Relevancy is the “key”word here.

An Welcome to the new JLS Creative Solutions website!http://dev.jlscs.com/post/4http://dev.jlscs.com/post/4Mon, 21 Dec 2009 12:00:00 -0800 We have been working hard on creating a dynamic and interactive website for almost a year now and we believe the hard work has paid off! After months of new programming, graphics manipulation, getting feedback from clients, and lots of elbow grease we are proud to present the new and improved http://www.theJLSAgency.com We will continue to ad]]>