Agency News | By susan_jls

iPhone 5 Release

iPhone 5 Release! iPhone 5 was released on September 21, 2012; another milestone in the history of technology. The iPhone 5 is said to have minor changes in that of a 4-inch screen, a centered Facetime camera, a smaller Dock connector, which is said to bring possible controversy, and a relocated headset jack just to name a few. Oh! and not to mention, battery life last longer too, up to 10 hours on wifi and … Continue Reading


Industry Insight | By admin

Google+ vs. Facebook: What you should know

Google+FB

Facebook seems to have gained some competition with Google+ entering the social network. Much like Facebook, Google+ is a social network where people keep in touch with one another, share photos, and the latest news. There are some fun applications however that Google+ has to offer that Facebook is quickly recognizing. Google+ has created Circles, where the user can separate their friends into different groups such as friends, family, work and so on. This makes … Continue Reading


Industry Insight | By JLS Staff

Social Networking Sights Gain Most Attention On Fridays and Weekends

Social Networking Frequency by day of week

Antsy workers cannot wait to bolt out the door and enjoy the weekends every Friday. In hopes of speeding up the day, they are spending more time on social networking sites, according to an article in Mashable. By Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week. Buddy Media reported that users were actually more engaged with Facebook on Thursday rather than … Continue Reading


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Industry Insight | By JLS Staff

Diversification Leads To Company Growth

Diversification Leads To Company Growth

There was once a time when solely college students were on Facebook. Soon teenagers began to join, and before we all knew it, our parents and even our grandparents had joined. Today Facebook has surpassed individual entities, and it includes all of the largest corporations and many of the smaller ones as well. Why, everyone wonders, has this one social networking platform been so successful? EMarketer senior analyst Paul Verna feels the success is due to the site’s diversification. “What … Continue Reading


Industry Insight | By admin

Hispanic Markets Slowly Embrace Social Media

Miami, as most residents have realized by now, is a beautiful amalgam of Hispanic people and white Americans, intertwined into one. This fifty-fifty split may discourage digital marketers from spilling into Spanish markets, because Hispanics are not online in the same numbers as non-Hispanics. In fact, a Washington Post survey found that 72% of Hispanic adults used the Internet at least occasionally, 15 points behind whites. But Marketers should begin to take a second look. According to e-Marketer, … Continue Reading


Industry Insight | By JLS Staff

Successful Blogs Are Integrated With Social Media

Blogs seem to be losing their flare as they are overtaken by quicker sharing alternatives. A recent New York Times article explored this topic, noting that social networking sites such as Facebook andTwitter allow users to post quick updates to an engaged audience. Amongst the social networking giants, blogging online still has a place. Blogs can thrive by leaning on Facebook and Twitter to gain readership and to market themselves. Lee Rainie, director of the Internet and American Life Project feels that blogging is just changing with the … Continue Reading


The JLS Labs | By admin

How You Can Grow your Facebook Page

Many outdated business owners may ask themselves why Facebook matters, and after coming to terms with its importance, how they can grow through use of the site. The best way to drive traffic to businesses’ “second home page” is-you guessed it- search engine optimization. According to Inside Facebook, “while Facebook’s “viral channels” – the News Feed, invitations, and messages- play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your … Continue Reading


Industry Insight | By JLS Staff

Social Media Is Now An Ordinary Part Of Our Daily Lives

Social Media

Cell phones seem to feature an endless cascade of continuously-expanding technologies, going from 3G to 4G and on to the next G. How can you separate the phones according to your needs? Some cellphone manufacturers are betting big on social media integration. INQ, a smaller phone maker based in Britain, has integrated social media into every possible facet of our daily lives with their new mobile networking device. The line of Android-based devices appeals to social networking … Continue Reading


Industry Insight | By JLS Staff

How Can Facebook and Twitter Lead To A Revolution For Your Company

Facebook and Twitter Revolution

When Egyptian President Hosni Mubarak resigned his post and turned over all power to the military, he ended his autocratic rule of close to 30 years. He also showed that the power of social media has grown to the point where it can topple governments. Preceding Mubarak’s resignation was a revolution carried out largely through online networking sites such as Facebook and Twitter. To avoid the brutality of Egyptian police and pro-Mubarak thugs, protests were taken to Facebook. It all began … Continue Reading


Industry Insight | By JLS Staff

Facebook Jumps on The Mobile Bandwagon

Facebook has accomplished the task of becoming a primary means of communication for most Americans, leaving mankind no option but to check for updates in their conversations whenever a computer is nearby. The social media colossus isn’t satisfied with dominating their market though, so they’re going mobile. According to Facebook CTO Bret Taylor, the company will be focusing on mobile in 2011, specifically on delivering a consistent user experience across mobile platforms. In a recent article on Mashable, Taylor … Continue Reading