Industry Insight, Inspiration | By Michelle Sfeir

An Art Project By/ Zara

Video Production

  Creativity can be promoted in a gazillion of ways, which is why Zara, the clothing company, took the initiative this summer and decided to create an art gallery with the unusual creations of the Canadian artist, Aaron Moran, to promote art, crafts and creativity. The project is called “By/A Project About Collaborations.” The artist utilizes wood from dismantled old houses and slices them into different shapes and figures to unite them once again, resulting … Continue Reading


Agency News | By Michelle Sfeir

Origami- A Louis Vuitton Marketing Weapon.

Video Production

A new Louis Vuitton store opened recently in Osaka, Japan. For the opening, The Company took the initiative to impress their clientele by requesting an avant-garde design that screamed loudly the definition of what Louis Vuitton is all about, elegance, style and brilliance. The video above portrays the massive process of fabrication of such an elegant and “outside of the box” invitation design. Who could have thought that just a simple piece of paper would transform into such an … Continue Reading