Hispanic Markets Slowly Embrace Social Media

Miami, as most residents have realized by now, is a beautiful amalgam of Hispanic people and white Americans, intertwined into one. This fifty-fifty split may discourage digital marketers from spilling into Spanish markets, because Hispanics are not online in the same numbers as non-Hispanics. In fact, a Washington Post survey found that 72% of Hispanic adults used the Internet at least occasionally, 15 points behind whites. But Marketers should begin to take a second look. According to e-Marketer, … Continue Reading