Viral Marketing: Kony 2012

Underneath the criticism and the meltdowns, Kony 2012 is another example of how powerful and possibly influential the internet has become. This March, Invisible Children co-founder Jason Russell released a 30-minute documentary about war criminal Joseph Kony, leader of northern Uganda’s Lord’s Resistance Army (LRA). The non-profit’s goal in the “Stop Kony” movement was to educate people about his injustice crimes, and hope that with enough outcries, the government would be persuaded into joining their … Continue Reading