Sara Lee Corporation recently launched its “Saga Solver” Facebook campaign designed to target mothers. The multimedia campaign features a panel of field experts who discuss issues from family to food choices and offer practical solutions for mothers, an important market niche for Sara Lee. Paula Shikany, Director of Sara Lee Deli, believes that the campaign “demonstrated that the social mediaspace provides Sara Lee Deli immediate and intimate ways to reach moms and build relationships,” or, in other words, a cheap and … Continue Reading

According to a recent article on eMarketer, forty-five percent of business owners expressed interest inbusiness video marketing, but 22 percent said they were frustrated with trying to understand online advertising. The key to successful corporate videos? Targeting an appropriate age group. According to Forbes Insights, executives under 40 are comfortable watching a streaming ad accompanying an online video. On the opposite end of the spectrum, executives ages 50 and older are far less tolerant. According to an article … Continue Reading

Recent Nielsen Company research reported that 74 percent of all Internet-active households in the world viewed a social networking site in May 2010. Furthermore, 55 percent of all online U.S. households have at least one social networking profile and 22 percent of all time spent online is spent on social networking sites. As social media continues to penetrate deeply into American and global cultures, traditional marketing practices such as market segmentation are necessarily being redefined. Facebook and other social media sites allow companies to specifically target many ambiguous and often transitory … Continue Reading