Underneath the criticism and the meltdowns, Kony 2012 is another example of how powerful and possibly influential the internet has become. This March, Invisible Children co-founder Jason Russell released a 30-minute documentary about war criminal Joseph Kony, leader of northern Uganda’s Lord’s Resistance Army (LRA). The non-profit’s goal in the “Stop Kony” movement was to educate people about his injustice crimes, and hope that with enough outcries, the government would be persuaded into joining their … Continue Reading

Businesses on social media are constantly updating, tweeting, and plus one-ing all of their products, special offers, work and interests to their markets. However, it looks like more businesses should start “pinning” as well. TechCrunch has reported that Pinterest, the new social media outlet where one can “pin” interests, has had over 11.7 unique monthly visitors; making them the first standalone media to ever pass 10 million visitors this quickly. So what’s driving these visitors to … Continue Reading

Local advertisements are no longer bound to buses and billboards. Today marketers are targeting people in their comfort zones, their top visited websites. By 2015, eMarketer estimates about 80% of the US population will be online and more than half will have mobile web access, providing local marketers with unmatched opportunity to influence potential customers before they even reach their storefronts. Local marketers are taking advantage of these statistics. According to Bia/Kelsey, US local online ad spending will … Continue Reading

According to a recent article on eMarketer, forty-five percent of business owners expressed interest inbusiness video marketing, but 22 percent said they were frustrated with trying to understand online advertising. The key to successful corporate videos? Targeting an appropriate age group. According to Forbes Insights, executives under 40 are comfortable watching a streaming ad accompanying an online video. On the opposite end of the spectrum, executives ages 50 and older are far less tolerant. According to an article … Continue Reading

Similar to how individuals advertise their lives on Facebook profiles, public relations companies use social media marketing to advertise information about their clients on the Internet. Social media tools such as Twitter, Facebook and YouTube have revamped the way that public relation firms reach their customers. Jeremy Pepper, a PR professional said in an article on mashable.com, “There are so many uses- conversational marketing, reaching influencers -that PR is able to participate in conversations and answer questions, be a support system for clients and companies.” This support system has … Continue Reading

Three weeks ago, residents of Coral Gables, Florida awoke to pink snails invading their city. Through time these snails will visit your home too, as they make their way to all metropolitan cities throughout the nation, in two-month increments. The hot-pink critters became famous during Art Basel, and began their journey soon after in Miami Beach. While they are seemingly cute temporary additions, what they really represent is a clever part of a larger marketing scheme. Courtesy of … Continue Reading