Similar to how individuals advertise their lives on Facebook profiles, public relations companies use social media marketing to advertise information about their clients on the Internet. Social media tools such as Twitter, Facebook and YouTube have revamped the way that public relation firms reach their customers. Jeremy Pepper, a PR professional said in an article on mashable.com, “There are so many uses- conversational marketing, reaching influencers -that PR is able to participate in conversations and answer questions, be a support system for clients and companies.” This support system has … Continue Reading

Three weeks ago, residents of Coral Gables, Florida awoke to pink snails invading their city. Through time these snails will visit your home too, as they make their way to all metropolitan cities throughout the nation, in two-month increments. The hot-pink critters became famous during Art Basel, and began their journey soon after in Miami Beach. While they are seemingly cute temporary additions, what they really represent is a clever part of a larger marketing scheme. Courtesy of … Continue Reading