Jeremy Pepper, a PR professional said in an article on mashable.com, “There are so many uses- conversational marketing, reaching influencers -that PR is able to participate in conversations and answer questions, be a support system for clients and companies.”

This support system has turned in to one big conversation, and public relation companies want in. Their main goal is to increase a company’s name recognition within the conversation.

Pepper says in order to do this he follows industry experts on Twitter, and takes initiative to comment on what they have to say, offering them valuable information.

“It lets the people know that there is another solution besides the large corporations, and lets us have conversations with the analysts beyond the calls,” Pepper says.

According to a study released by Eric Schwartzman’s iPressroom that surveyed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media, PR professionals are now being placed in charge of website content, blogging, podcasting and social networking.

The survey reported that 70 percent of respondents are now utilizing social networking at their company. Small-to-medium-sized public relations companies are ahead of larger organizations when it comes to adapting, with 64 percent on Twitter and 74 percent on social networking sites. Only 47 percent of larger companies have a Twitter feed, and 38 percent have a Facebook page.

The digital marketing movement has led to dramatically changed job descriptions to those in the PR industry. iPressroom reports that in 51 percent of organizations, PR leads digital communications, and PR is responsible for blogging at 49 percent of all organizations.

Adam Singer, a reporter for Top Rank Blog says, “There are too many faceless brands, companies and even, amazingly people on the planet. We crave authenticity – and digital channels reward it higher than traditional. ”

Singer says that the web is merely an avenue to express ourselves, and it enables companies to talk with consumers and prospects, not at them.

“Embrace PR with this in mind, and you’ll nurture a very different kind of relationship than those who treat it like a broadcast tool,” Singer says.

To learn more about how your company can amplify its brand by appealing to consumers through social media marketing, visit Pennsylvania and Miami-based marketing experts The JLS Agency.

The post How Social Media Has Changed The Face of Public Relations appeared first on The JLS Agency.

The hot-pink critters became famous during Art Basel, and began their journey soon after in Miami Beach. While they are seemingly cute temporary additions, what they really represent is a clever part of a larger marketing scheme.

Courtesy of the collective Cracking Art Group and Italy’s renowned Galleria Ca d’Oro, it is hardly a shock that Galleria Ca d’Oro has a new location in Coral Gables, Florida. Also not a shocker, more Cracking Art can be seen in the gallery.

Some of the most effective marketing involves brainstorming creative ways to link artwork, fun and games to draw people in.

In a study by Alex Wang, PhD that was mentioned in eMarketer, participants viewed the same ad two ways, in a static print version and as an interactive version on an iPad. The extra boost of fun and creativity in the interactive ad had a large payoff, with purchase intent 59% higher after viewing the interactive ad.

Social gaming also brings a level of fun into marketing.

“Lured by addictive apps such as Zynga’s FarmVille, 53 million US internet users, or 24% of the online audience, played social games at least once a month in 2010,” wrote Paul Verna, a reporter for eMarketer.

According to eMarketer, “companies in many industries are tapping into social gaming through branded virtual goods, offers, ads and campaigns that combine digital and real-world items. “

A prime example is the iPhone app known as Words With Friends. A mock version of Scrabble, this game gives users the options to link up with friends and play ongoing games simultaneously. The catch? After every move made, a new advertisement pops up with the option to view the ad, or to return to the game.

According to Ben Boychuk, reporter for Macworld, removing the advertisements is as simple as paying two dollars.

“Two bucks is probably a small price to pay to avoid full-screen and banner ads,” Boychuk says.

In the end, someone is always making a profit.

To learn more about how your company can amplify its brand through digital marketing, visit Pennsylvania and Miami-based marketing experts The JLS Agency.

The post Fun Marketing Tactics Appeal To Users appeared first on The JLS Agency.