iPhone 5 Release! iPhone 5 was released on September 21, 2012; another milestone in the history of technology. The iPhone 5 is said to have minor changes in that of a 4-inch screen, a centered Facetime camera, a smaller Dock connector, which is said to bring possible controversy, and a relocated headset jack just to name a few. Oh! and not to mention, battery life last longer too, up to 10 hours on wifi and … Continue Reading

Today marks the fifth anniversary of Twitter. With over 200 million registered accounts, the social media giant has experienced massive growth that can only be visualized in this inforgraphic created by Visually. Continue Reading

Businesses on social media are constantly updating, tweeting, and plus one-ing all of their products, special offers, work and interests to their markets. However, it looks like more businesses should start “pinning” as well. TechCrunch has reported that Pinterest, the new social media outlet where one can “pin” interests, has had over 11.7 unique monthly visitors; making them the first standalone media to ever pass 10 million visitors this quickly. So what’s driving these visitors to … Continue Reading

Facebook seems to have gained some competition with Google+ entering the social network. Much like Facebook, Google+ is a social network where people keep in touch with one another, share photos, and the latest news. There are some fun applications however that Google+ has to offer that Facebook is quickly recognizing. Google+ has created Circles, where the user can separate their friends into different groups such as friends, family, work and so on. This makes … Continue Reading

Marketing no longer includes silent ads with bold words to create noise amongst consumers. Businesses need to not only speak out, but to respond to their customers through social media, and listen to customer feedback. Research from Targetbase Claydon Heeley (TBCH) found that 47% of businesses have no formal customer engagement strategy, compared with 44% last year, in an article on Marketing Week. Steve Grout, chief executive of TBCH feels that too few companies collect and respond holistically to comments … Continue Reading

Antsy workers cannot wait to bolt out the door and enjoy the weekends every Friday. In hopes of speeding up the day, they are spending more time on social networking sites, according to an article in Mashable. By Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week. Buddy Media reported that users were actually more engaged with Facebook on Thursday rather than … Continue Reading

Miami, as most residents have realized by now, is a beautiful amalgam of Hispanic people and white Americans, intertwined into one. This fifty-fifty split may discourage digital marketers from spilling into Spanish markets, because Hispanics are not online in the same numbers as non-Hispanics. In fact, a Washington Post survey found that 72% of Hispanic adults used the Internet at least occasionally, 15 points behind whites. But Marketers should begin to take a second look. According to e-Marketer, … Continue Reading

Blogs seem to be losing their flare as they are overtaken by quicker sharing alternatives. A recent New York Times article explored this topic, noting that social networking sites such as Facebook andTwitter allow users to post quick updates to an engaged audience. Amongst the social networking giants, blogging online still has a place. Blogs can thrive by leaning on Facebook and Twitter to gain readership and to market themselves. Lee Rainie, director of the Internet and American Life Project feels that blogging is just changing with the … Continue Reading

Sara Lee Corporation recently launched its “Saga Solver” Facebook campaign designed to target mothers. The multimedia campaign features a panel of field experts who discuss issues from family to food choices and offer practical solutions for mothers, an important market niche for Sara Lee. Paula Shikany, Director of Sara Lee Deli, believes that the campaign “demonstrated that the social mediaspace provides Sara Lee Deli immediate and intimate ways to reach moms and build relationships,” or, in other words, a cheap and … Continue Reading

Many outdated business owners may ask themselves why Facebook matters, and after coming to terms with its importance, how they can grow through use of the site. The best way to drive traffic to businesses’ “second home page” is-you guessed it- search engine optimization. According to Inside Facebook, “while Facebook’s “viral channels” – the News Feed, invitations, and messages- play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your … Continue Reading