iPhone 5 Release! iPhone 5 was released on September 21, 2012; another milestone in the history of technology. The iPhone 5 is said to have minor changes in that of a 4-inch screen, a centered Facetime camera, a smaller Dock connector, which is said to bring possible controversy, and a relocated headset jack just to name a few. Oh! and not to mention, battery life last longer too, up to 10 hours on wifi and … Continue Reading

Today marks the fifth anniversary of Twitter. With over 200 million registered accounts, the social media giant has experienced massive growth that can only be visualized in this inforgraphic created by Visually. Continue Reading

Marketing no longer includes silent ads with bold words to create noise amongst consumers. Businesses need to not only speak out, but to respond to their customers through social media, and listen to customer feedback. Research from Targetbase Claydon Heeley (TBCH) found that 47% of businesses have no formal customer engagement strategy, compared with 44% last year, in an article on Marketing Week. Steve Grout, chief executive of TBCH feels that too few companies collect and respond holistically to comments … Continue Reading

Antsy workers cannot wait to bolt out the door and enjoy the weekends every Friday. In hopes of speeding up the day, they are spending more time on social networking sites, according to an article in Mashable. By Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week. Buddy Media reported that users were actually more engaged with Facebook on Thursday rather than … Continue Reading

Five years ago today, Twitter co-founder Jack Dorsey sent the very first tweet, a message which read simply “just setting up my twtr,” according to Mashable. Since that day, 30 billion 140-character-or-less Tweets have been posted into the realm of the World Wide Web. According to Mashable, Twitter is now valued at almost $10 billion, and the service has grown to become one of the most important online marketing and communications tools of a generation. Marketing Week reports that Twitter now hosts more … Continue Reading

Miami, as most residents have realized by now, is a beautiful amalgam of Hispanic people and white Americans, intertwined into one. This fifty-fifty split may discourage digital marketers from spilling into Spanish markets, because Hispanics are not online in the same numbers as non-Hispanics. In fact, a Washington Post survey found that 72% of Hispanic adults used the Internet at least occasionally, 15 points behind whites. But Marketers should begin to take a second look. According to e-Marketer, … Continue Reading

Blogs seem to be losing their flare as they are overtaken by quicker sharing alternatives. A recent New York Times article explored this topic, noting that social networking sites such as Facebook andTwitter allow users to post quick updates to an engaged audience. Amongst the social networking giants, blogging online still has a place. Blogs can thrive by leaning on Facebook and Twitter to gain readership and to market themselves. Lee Rainie, director of the Internet and American Life Project feels that blogging is just changing with the … Continue Reading

When Egyptian President Hosni Mubarak resigned his post and turned over all power to the military, he ended his autocratic rule of close to 30 years. He also showed that the power of social media has grown to the point where it can topple governments. Preceding Mubarak’s resignation was a revolution carried out largely through online networking sites such as Facebook and Twitter. To avoid the brutality of Egyptian police and pro-Mubarak thugs, protests were taken to Facebook. It all began … Continue Reading