Executive Vice President & Media Director
Fernando Rojas has over ten years of experience in the marketing and advertising industry. He is JLS’s guru for purchasing and selling media on TV, specializing in Direct Response, creating marketing strategies and analysis, and managing advertising campaigns for multiple industries both in the United States and South America. With a “can do” spirit, Fernando strives to carry out the complete service needs of our clients and always makes sure our clients are fully satisfied with all facets of work completed.
Fernando’s rich history of marketing and advertising started when he managed the national media and sales department for one of the leading Direct Response Firms in Miami, FL. From there, he built his own successful marketing and advertising consulting company that grew a large clientele list in Argentina, Colombia and Miami.
Fernando continues to excel at his core competencies at JLS and has opened many doors to the agency including helping the agency break into the Latin media market. He has developed many strategic partnerships with all major television networks and has been a welcome addition to the team.
Fernando lives in Miami, Florida
Get to Know Fernando
Person Fernando admires:
- Steve Jobs
Three albums Fernando is listening to:
- U2 - Best of 1990-2000
- Soda Stereo - 20 Grandes Exitos
- Bon Jovi - One Wild Night
Fernando’s three favorite websites: